FOSSIL IS DEAD.com
A website selling alternative energy technologies. A promotional campaign to advertise it including fliers, posters, billboards, t-shirts and magnets.
A website selling alternative energy technologies. A promotional campaign to advertise it including fliers, posters, billboards, t-shirts and magnets.
Stop wasting money. Fight corruption. Help the environment. Invest in the future of energy.
3 of the world’s 6 super-major oil companies are ranked among the 5 largest corporations in America. This gives the oil industry an inordinate amount of power and influence in our country and our lives. They will go to great lengths to protect their bottom line, competitors of gasoline are not tolerated. This means suppressing positive new innovations that would make the world a better place. To move our society forward, we must embrace new and better technologies for a bright and healthy future.
Large Format Posters
Utilizes blunt, young, casual, susinct language. These big, in your face posters display the negative consequences of fossil fuel use, what can go wrong and the damage to our world. The strong, emotional images grab your attention with shock value then are purposefully vague to focus attention to the logo and web address to peak viewer’s curiosity to draw them to the website.
Page 2 of Website
Informs and sells alternative energy technologies such as air, electric, solar, gravity, and hydrogen. "Censor bars" are used but they slide down to reveal innovation when rolled over with the mouse.
Using my website, the public can actually buy alternative innovations and incorporate them into their everyday lives so the new technologies can rightly gain mainstream popularity and success.
Smaller Posters
Billboard
The sun has set on the oil industry because alternative energy is the future. A billboard with this image will line up with the actual skyline behind it. This will resonate strongly because it brings the message into the viewer's real world, just like how the website is striving to bring alternative energy technologies into the viewer's everyday life.
Guerrilla Marketing
When filling up their car with gas, finding this magnet on their vehicle's gas cap cover, it will greatly drive home the point of the campaign. No one likes the sky-rocketing prices at the gas pump so this is the most opportune situation to view this ad campaign.
T-Shirts
Supporters of the movement can truly help in their own small way by spreading the word throughout their everyday lives by wearing this shirt as a living, walking, promotion.
